Marketing is promoting and selling products or services you provide
identifying target markets or audiences and customer needs
Over the years I have been involved in many discussions about marketing negative messages to perspective clients. For those who are not aware of what a negative message is, it is a marketing tactic that shows perspective clients that bad things could happen to them if they do not use a specific product or service. […]
If I was to sum up the world of Industrial Automation in one word this year, I would say that it would be“innovative”. Innovation has always been a driving force for the industry, but this year in particular, Ihave been impressed by many of the forward-thinking companies who are changing the way that wework, live […]
Everyone on the planet has been touched and affected by the COVID-19 pandemic. As a homestay father I have students that I have hosted all over the globe, and I have spent a great deal of time everyday checking on the pandemic across the world. Here in North America I have been contacted a lot […]
A blended workplace is now the new normal for many companies. Everyone has been rocked by the pandemic that struck the world in March of 2020. Shops closed and economic channels went in every direction imaginable. One thing that did evolve out of the pandemic was the almost instant embracing of online technology. Companies and […]
I was recently in a conversation with an IT Service Provider and he informed me that his customers are totally loyal and that he does not need to subscribe to tracking consumer buying trends. I was both shocked and appalled that a company in this day and age is not tracking consumer buying trends. Let […]
Instagram has became a powerhouse for businesses to market, brand & tell their story. Through pictures and videos brands can create visual and interactive content. It also gives brands the opportunity to communicate with their customers, and most importantly, customers the tools to compare, review and give testimonies to a product. When I first began […]
Automated Marketing = Possible danger, Will Robinson We are constantly seeing more and more automated services and products in our lives, but are they always good for us? The reason that I ask the question is because I was recently asked to help a company understand why they were not getting the success out of […]
2018 was a year filled with many moving parts as we experienced “fake news”, social media temper tantrums, and more political upheaval. The one thing about the past year that I particularly noticed was the rise in people using technology and machines to make their lives easier. Now when someone reads that last statement, one […]
I recently installed a Skip the Dishes system in a Pizza and Donair shop after hearing the news that McDonald’s now delivers via Skip the Dishes. My mind was blown when I heard that news. Life as we know it has completely changed. I can now order chicken nuggets whenever and wherever I want! All […]
This past Sunday I had the honour of attending The NAT & LIV Collection debut fashion show. I got the chance to meet Natalie Halcro and Olivia Pierson, former WAGS LA reality tv stars and fashion bloggers. The show was held at The Permanent in Vancouver and was absolutely stunning and elegant. The collection was […]
The Pandemic showed everyone the need for accurate inventory counts in retail stores. I’ll be the first to admit that I have a complete fixation
