Are you intrigued by the world of marketing but find it overwhelming? Do you want to learn the core principles that drive successful marketing campaigns? Look no further! In this exclusive course, you’ll dive into the essential foundations of marketing, tailored for individuals who are eager to learn just like you.
Join us for an immersive session where you’ll gain a solid understanding of marketing principles, without the complexities of the digital realm. Our expert instructor will guide you through an interactive learning experience, providing you with invaluable knowledge and practical strategies that you can apply immediately.
Whether you’re a small business owner, an aspiring marketer, or someone looking to broaden their skill set, this course is designed to empower you with the knowledge and confidence to navigate the marketing landscape.
Don’t miss this opportunity to unlock your marketing potential and learn a new skill. Enroll now and embark on a transformative learning journey that will set you on the path to marketing success!
Who should attend:
This course is intended for anyone who wants to learn about marketing.
Prerequisites: Basic computer skills
Duration: 24 Hours
Course Objectives:
Upon completion of the course, participants will be able to:
Course Content
Master the Marketing Frameworks: Say goodbye to confusing marketing terms! We’ll simplify the jargon and give you the essential frameworks used by experts. From the 4 Ps of marketing to the marketing mix and SWOT analysis, you’ll gain a solid foundation to create powerful marketing campaigns and understand the key pillars of a successful marketing campaign.
Explore Market Research: Discover the importance of market research and how it drives decision-making. You’ll learn how to identify target markets, analyze customer behavior, and evaluate market trends, giving you a competitive edge in any industry.
Develop Effective Marketing Strategies: Uncover the secrets behind developing impactful marketing strategies. Our instructor will teach you how to identify and communicate your unique value proposition, craft compelling messaging, and position your product or service for success.
Understand Consumer Behavior: Gain insights into the minds of consumers and their decision-making processes. Explore the psychology behind purchasing decisions, learn how to influence consumer behavior, and create compelling marketing campaigns that resonate with your target audience.
Course Model
Join us today and unlock the door to a world of marketing possibilities. Enroll in the Fundamentals of Marketing Principles course and equip yourself with the knowledge, skills, and confidence to excel in the field of marketing.
The Vancouver Island Works Project acknowledges that our members, live, play and do business on the Traditional Territory of the Lək̓ʷəŋən speaking peoples. It recognizes the First Nations governments across this region — Lək̓ʷəŋən (Songhees) and Xwsepsum (Esquimalt) Nations in the core area, the W̱SÁNEĆ Nations {W̱JOȽEȽP (Tsartlip), BOḰEĆEN (Pauquachin), SȾÁUTW̱,(Tsawout) W̱SIKEM (Tseycum)} out on the Saanich Peninsula and Gulf Islands, to the west Sc’ianew (Beecher Bay), T’Sou-ke, and Pacheedaht, and MÁLEXEȽ (Malahat) and Pune’laxutth’ (Penelekut) Nations.
In today’s rapidly changing job market, staying competitive and relevant is crucial for professionals who want to advance in their careers. Micro-credentials are emerging
