Are you ready to harness the power of digital marketing and take your online presence to new heights? Join us for an exclusive 1:1 session where you’ll gain a comprehensive understanding of the fundamentals of digital marketing, including social media strategies, paid advertising, and more.
In this fascinating course, our expert instructor will guide you through the dynamic world of digital marketing, equipping you with the essential knowledge and practical skills to thrive in today’s digital landscape. From social media engagement to targeted paid advertising campaigns, this course covers it all.
Don’t miss this opportunity to level up your digital marketing skills. Enroll now in the Basics of Digital Marketing course and unlock the strategies and techniques that will help you achieve digital success.
Limited slots available. Secure your spot today and be prepared to navigate the digital marketing landscape like a pro!
Who should attend:
This course is intended for anyone who wants to learn about marketing in the digital realm, with previous basic marketing knowledge.
Prerequisites: Basic computer and marketing understanding skills.
Duration: 24 Hours
Course Objectives:
Upon completion of the course, participants will be able to:
Course Content
Introduction to Digital Marketing: Get acquainted with the core concepts and principles of digital marketing. Learn about the benefits, trends, and opportunities that the digital landscape offers for businesses of all sizes.
Social Media Strategy: Discover how to leverage social media platforms effectively to build your brand, engage with your target audience, and drive meaningful interactions. Explore best practices, content creation strategies, and community management techniques to maximize your social media presence.
Paid and Organic Advertising on Social Media: Learn the ins and outs of paid advertising on social media platforms. From Facebook and Instagram ads to Twitter and LinkedIn campaigns, you’ll gain a solid understanding of targeting, budgeting, ad formats, copywriting, and optimization to achieve your marketing objectives.
Search Engine Optimization (SEO): Uncover the secrets behind optimizing your captions and content to increase views and impressions on social media platforms such as TikTok, Pinterest and Instagram. Learn about keyword research, on-page optimization, link building, and other SEO techniques that will drive organic traffic to your digital assets.
Email Marketing: Dive into the world of email marketing and discover how to effectively communicate with your audience through targeted email campaigns and copywriting that sells. Learn how to craft compelling email content, segment your audience, and optimize your campaigns for maximum engagement and conversions.
Analytics and Metrics: Understand the importance of tracking and analyzing your digital marketing efforts. Explore tools like Google Analytics and professional metric tools on social media platforms and learn how to interpret key metrics to make data-driven decisions and optimize your marketing strategies.
Course Model
Don’t miss this opportunity to level up your digital marketing skills. Enroll now in the Digital Marketing 101 course and unlock the strategies and techniques that will help you achieve digital success.
The Vancouver Island Works Project acknowledges that our members, live, play and do business on the Traditional Territory of the Lək̓ʷəŋən speaking peoples. It recognizes the First Nations governments across this region — Lək̓ʷəŋən (Songhees) and Xwsepsum (Esquimalt) Nations in the core area, the W̱SÁNEĆ Nations {W̱JOȽEȽP (Tsartlip), BOḰEĆEN (Pauquachin), SȾÁUTW̱,(Tsawout) W̱SIKEM (Tseycum)} out on the Saanich Peninsula and Gulf Islands, to the west Sc’ianew (Beecher Bay), T’Sou-ke, and Pacheedaht, and MÁLEXEȽ (Malahat) and Pune’laxutth’ (Penelekut) Nations.
In today’s rapidly changing job market, staying competitive and relevant is crucial for professionals who want to advance in their careers. Micro-credentials are emerging
