courses

Digital Marketing 101

Learn Digital Marketing

About this Course

Are you ready to harness the power of digital marketing and take your online presence to new heights? Join us for an exclusive 1:1 session where you’ll gain a comprehensive understanding of the fundamentals of digital marketing, including social media strategies, paid advertising, and more.

In this fascinating course, our expert instructor will guide you through the dynamic world of digital marketing, equipping you with the essential knowledge and practical skills to thrive in today’s digital landscape. From social media engagement to targeted paid advertising campaigns, this course covers it all.

Don’t miss this opportunity to level up your digital marketing skills. Enroll now in the Basics of Digital Marketing course and unlock the strategies and techniques that will help you achieve digital success.

Limited slots available. Secure your spot today and be prepared to navigate the digital marketing landscape like a pro!

Digital Marketing 101

Who should attend:

This course is intended for anyone who wants to learn about marketing in the digital realm, with previous basic marketing knowledge.

Prerequisites: Basic computer and marketing understanding skills.

Duration: 24 Hours

Course Objectives:

Upon completion of the course, participants will be able to:

Understand the core principles and concepts of digital marketing.
Learn how to develop an effective social media strategy to engage with target audiences.
Gain insights into paid advertising on social media platforms and how to create successful campaigns.
Explore search engine optimization (SEO) techniques to improve website visibility and organic traffic.
Discover the power of email marketing and how to craft compelling email campaigns.
Learn how to track, measure, and analyze digital marketing efforts using relevant tools and metrics.
Develop practical skills through hands-on exercises and real-world examples.
Receive personalized guidance tailored to your specific business or marketing goals.
Stay up to date with the latest industry trends and best practices.

Course Content

Introduction to Digital Marketing: Get acquainted with the core concepts and principles of digital marketing. Learn about the benefits, trends, and opportunities that the digital landscape offers for businesses of all sizes.

Social Media Strategy: Discover how to leverage social media platforms effectively to build your brand, engage with your target audience, and drive meaningful interactions. Explore best practices, content creation strategies, and community management techniques to maximize your social media presence.

Paid and Organic Advertising on Social Media: Learn the ins and outs of paid advertising on social media platforms. From Facebook and Instagram ads to Twitter and LinkedIn campaigns, you’ll gain a solid understanding of targeting, budgeting, ad formats, copywriting, and optimization to achieve your marketing objectives.

Search Engine Optimization (SEO): Uncover the secrets behind optimizing your captions and content to increase views and impressions on social media platforms such as TikTok, Pinterest and Instagram. Learn about keyword research, on-page optimization, link building, and other SEO techniques that will drive organic traffic to your digital assets.

Email Marketing: Dive into the world of email marketing and discover how to effectively communicate with your audience through targeted email campaigns and copywriting that sells. Learn how to craft compelling email content, segment your audience, and optimize your campaigns for maximum engagement and conversions.

Analytics and Metrics: Understand the importance of tracking and analyzing your digital marketing efforts. Explore tools like Google Analytics and professional metric tools on social media platforms and learn how to interpret key metrics to make data-driven decisions and optimize your marketing strategies.

Course Model

Comprehensive Curriculum: Our course covers all the essential aspects of digital marketing, providing you with a comprehensive understanding of the key principles and strategies. From social media organic engagement to paid advertising and beyond, we leave no stone unturned.
Expert Instruction: Learn from industry professionals who have extensive experience and proven success in digital marketing. Our instructors are passionate about teaching and will guide you through the course, sharing practical insights, tips, and real-world examples.
Personalized 1:1 Attention: Unlike large group courses, our 1:1 format ensures that you receive personalized attention from the instructor. You’ll have dedicated time to ask questions, seek clarification, and receive tailored guidance based on your specific business needs and objectives.
In-Depth Discussions: Engage in in-depth discussions with the instructor, diving deeper into specific topics and addressing any challenges or concerns you may have. These interactive discussions foster a deeper understanding and encourage critical thinking.
Industry-Relevant Insights: Stay up to date with the latest trends and best practices in digital marketing. Our instructors will provide industry-relevant insights and share real-world case studies, ensuring that you have the knowledge and tools to adapt to the ever-evolving digital landscape.
Practical Tools and Resources: Gain access to practical tools, templates, and resources that you can utilize in your digital marketing efforts. From social media content calendars to ad templates, these resources will save you time and help you implement strategies effectively for yourself or potential clients.

Don’t miss this opportunity to level up your digital marketing skills. Enroll now in the Digital Marketing 101 course and unlock the strategies and techniques that will help you achieve digital success.

The Vancouver Island Works Project acknowledges that our members, live, play and do business on the Traditional Territory of the Lək̓ʷəŋən speaking peoples. It recognizes the First Nations governments across this region — Lək̓ʷəŋən (Songhees) and Xwsepsum (Esquimalt) Nations in the core area, the W̱SÁNEĆ Nations {W̱JOȽEȽP (Tsartlip), BOḰEĆEN (Pauquachin), SȾÁUTW̱,(Tsawout) W̱SIKEM (Tseycum)} out on the Saanich Peninsula and Gulf Islands, to the west Sc’ianew (Beecher Bay), T’Sou-ke, and Pacheedaht, and MÁLEXEȽ (Malahat) and Pune’laxutth’ (Penelekut) Nations.