Marketing is promoting and selling products or services you provide
identifying target markets or audiences and customer needs
I was recently in a conversation with an IT Service Provider and he informed me that his customers are totally loyal and that he does not need to subscribe to tracking consumer buying trends. I was both shocked and appalled that a company in this day and age is not tracking consumer buying trends. Let […]
Instagram has became a powerhouse for businesses to market, brand & tell their story. Through pictures and videos brands can create visual and interactive content. It also gives brands the opportunity to communicate with their customers, and most importantly, customers the tools to compare, review and give testimonies to a product. When I first began […]
Automated Marketing = Possible danger, Will Robinson We are constantly seeing more and more automated services and products in our lives, but are they always good for us? The reason that I ask the question is because I was recently asked to help a company understand why they were not getting the success out of […]
2018 was a year filled with many moving parts as we experienced “fake news”, social media temper tantrums, and more political upheaval. The one thing about the past year that I particularly noticed was the rise in people using technology and machines to make their lives easier. Now when someone reads that last statement, one […]
I recently installed a Skip the Dishes system in a Pizza and Donair shop after hearing the news that McDonald’s now delivers via Skip the Dishes. My mind was blown when I heard that news. Life as we know it has completely changed. I can now order chicken nuggets whenever and wherever I want! All […]
This past Sunday I had the honour of attending The NAT & LIV Collection debut fashion show. I got the chance to meet Natalie Halcro and Olivia Pierson, former WAGS LA reality tv stars and fashion bloggers. The show was held at The Permanent in Vancouver and was absolutely stunning and elegant. The collection was […]
The art of Vlogging by customers promotes your products for you With the invention of social media, we all know that the craft of marketing products or services, has had to dramatically change. Things like Google Reviews, and videos are now extremely powerful tools that can be used to increase the level of customer engagement […]
Welcome to Part four of our online case study where we webdesign an electric contractor’s website so that it can start working at getting him more clients. What is SEO? In Part 3 of this five-part case study we talked about the value of selecting good images. In this article we are going to focus […]
We have all heard the line “A picture is worth 1000 words”, and I would absolutely agree with that statement. In today’s age of “information overload” the images that you have on your website may mean the difference between someone staying or leaving. Do your images tell viewers what you do? In the case of […]
Welcome to Part 2 of our lead generation series of articles which are designed to provide business owners with no, or low cost, affordable tips and tricks to generate more customers. This month we are focusing our article on how your website can be costing you customers. We know that with the invention of the […]
The Vancouver Island Works Project acknowledges that our members, live, play and do business on the Traditional Territory of the Lək̓ʷəŋən speaking peoples. It recognizes the First Nations governments across this region — Lək̓ʷəŋən (Songhees) and Xwsepsum (Esquimalt) Nations in the core area, the W̱SÁNEĆ Nations {W̱JOȽEȽP (Tsartlip), BOḰEĆEN (Pauquachin), SȾÁUTW̱,(Tsawout) W̱SIKEM (Tseycum)} out on the Saanich Peninsula and Gulf Islands, to the west Sc’ianew (Beecher Bay), T’Sou-ke, and Pacheedaht, and MÁLEXEȽ (Malahat) and Pune’laxutth’ (Penelekut) Nations.
In 2025, artificial intelligence is no longer a futuristic concept—it’s a part of our everyday lives. And Apple, known for its seamless ecosystem and user-focused
