Categories
Lifestyle Marketing

Nat and Liv Fashion Show

This past Sunday I had the honour of attending The NAT & LIV Collection debut fashion show. I got the chance to meet Natalie Halcro and Olivia Pierson, former WAGS LA reality tv stars and fashion bloggers. The show was held at The Permanent in Vancouver and was absolutely stunning and elegant. The collection was […]

Categories
Business Development Marketing Technology

Use Customer Engagement to Sell

The art of Vlogging by customers promotes your products for you With the invention of social media, we all know that the craft of marketing products or services, has had to dramatically change. Things like Google Reviews, and videos are now extremely powerful tools that can be used to increase the level of customer engagement […]

Categories
Business Development Marketing

Case Study Part 4- Explaining SEO

Welcome to Part four of our online case study where we webdesign an electric contractor’s website so that it can start working at getting him more clients. What is SEO? In Part 3 of this five-part case study we talked about the value of selecting good images. In this article we are going to focus […]

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Marketing

Case Study Part 3- Why Good Images Matter

We have all heard the line “A picture is worth 1000 words”, and I would absolutely agree with that statement. In today’s age of “information overload” the images that you have on your website may mean the difference between someone staying or leaving. Do your images tell viewers what you do? In the case of […]

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Marketing

Case Study Part 2- Is your website costing you customers?

Welcome to Part 2 of our lead generation series of articles which are designed to provide business owners with no, or low cost, affordable tips and tricks to generate more customers. This month we are focusing our article on how your website can be costing you customers. We know that with the invention of the […]

Categories
Marketing

Case Study Part 1- Lead Generation

Customer Reviews are worth Money We recently took on an electrical contracting company as a client and the owner was extremely concerned that his business was not expanding, or he was not sure that it was. Essentially, he had plateaued. In fitness terms we know that hitting a “plateau” means that you have made significant […]

Categories
Marketing

What is Remarketing?

Have you ever been surfing a website and you see a banner ad on the top, or the side of the page that features a car that you recently looked at online? Sure, we all have. Have you ever wondered how that website knew that you had recently looked at that car? This is a […]

Categories
Marketing

My calls have stopped…Now what?

In the past few weeks I have had several clients who are having problems with the number of calls that they were receiving. They told me that their number of calls have decreased over the past few months, and they want to know what they should do? Should they start to look at solutions like […]

Categories
Marketing

Start-up Business Marketing Strategies

Low budget, but high return strategies that require a little elbow grease but controllable capital work excellent for start-ups. As a new business owner with a website you need to consider the bottom line at all times.  Launching a new business is not an easy thing, it takes money, and time, and sweat and tears.  […]