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Business Development Technology

24/7 Selling – Avoid Technology Burnout While Selling

I have heard it called the “Age of Continuous Connection”. It is a time when a sales person has the ability to interact with customers 24/7, but what is that model doing to those sales people? I know that I am guilty myself of 24/7 selling, and I’ll explain what that is. My wife got […]

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Business Development Community

Looking for Work

Looking for work. We’ve all been there at some point in our lives. And whether it’s because there’s been a change at home, in the field you were working in, you want a career change, or maybe even because of a work-related injury or major health issue, we’ve faced the fact that now life has […]

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Business Development Marketing Technology

Automated Buildings: Consumer Trends Matter

I was recently in a conversation with an IT Service Provider and he informed me that his customers are totally loyal and that he does not need to subscribe to tracking consumer buying trends. I was both shocked and appalled that a company in this day and age is not tracking consumer buying trends. Let […]

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Business Development Technology

Customer 4.0 – Customers are Now Calling the Shots

Several years ago, I wrote a column about Customer 2.0 and their evolving wants and needs as a consumer. Just like versions of Microsoft Office software we skipped an upgrade and went directly to Customer 4.0. Customer 4.0 is actually a result of Industry 4.0 or the Fourth Industrial Revolution. We are a smartphone, app […]

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Business Development Lifestyle Technology

“Skip The Dishes” and Eat From Home (Candace’s Corner)

Well if you haven’t heard of “Skip The Dishes” already, I’m going to tell you a little about it today. Skip the dishes is a company that will deliver your favorite meals from your favorite restaurants right to your front door! I’ve had many of my friends use this app or order from the website […]

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Business Development Marketing Technology

Automated Intelligence with Autonomous Interactions

Automated Marketing = Possible danger, Will Robinson We are constantly seeing more and more automated services and products in our lives, but are they always good for us? The reason that I ask the question is because I was recently asked to help a company understand why they were not getting the success out of […]

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Business Development Marketing Technology

The Rise of Convenience

2018 was a year filled with many moving parts as we experienced “fake news”, social media temper tantrums, and more political upheaval. The one thing about the past year that I particularly noticed was the rise in people using technology and machines to make their lives easier. Now when someone reads that last statement, one […]

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Business Development Marketing Technology

Mobile is the Way to Go

I recently installed a Skip the Dishes system in a Pizza and Donair shop after hearing the news that McDonald’s now delivers via Skip the Dishes. My mind was blown when I heard that news. Life as we know it has completely changed. I can now order chicken nuggets whenever and wherever I want! All […]

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Business Development Marketing Technology

Use Customer Engagement to Sell

The art of Vlogging by customers promotes your products for you With the invention of social media, we all know that the craft of marketing products or services, has had to dramatically change. Things like Google Reviews, and videos are now extremely powerful tools that can be used to increase the level of customer engagement […]

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Business Development Marketing

Case Study Part 4- Explaining SEO

Welcome to Part four of our online case study where we webdesign an electric contractor’s website so that it can start working at getting him more clients. What is SEO? In Part 3 of this five-part case study we talked about the value of selecting good images. In this article we are going to focus […]