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First star to the right, and straight on till morning.

First star to the right, and straight on till morning. I will admit that I had a hard time trying to come up with a title for this article. The last thing that I wanted to do was kick out another “Here is why 2021 will be awesome” article because the reality is that no […]

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Business Development Marketing Technology

Selling Through a Pandemic

Everyone on the planet has been touched and affected by the COVID-19 pandemic. As a homestay father I have students that I have hosted all over the globe, and I have spent a great deal of time everyday checking on the pandemic across the world. Here in North America I have been contacted a lot […]

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Business Development Marketing Technology

Digital is the New Normal

A blended workplace is now the new normal for many companies. Everyone has been rocked by the pandemic that struck the world in March of 2020. Shops closed and economic channels went in every direction imaginable. One thing that did evolve out of the pandemic was the almost instant embracing of online technology. Companies and […]

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Demo

Dealing with online customers

How to deal with the negativity of the customers you will never actually meet. I was recently at a 7-11 getting gas when I looked up and saw that I can now get a Slurpee and gummy bears delivered directly to my home. As I stood there contemplating the decline of modern civilization I overhead […]

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Business Development Technology

24/7 Selling – Avoid Technology Burnout While Selling

I have heard it called the “Age of Continuous Connection”. It is a time when a sales person has the ability to interact with customers 24/7, but what is that model doing to those sales people? I know that I am guilty myself of 24/7 selling, and I’ll explain what that is. My wife got […]

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Business Development Marketing Technology

Automated Buildings: Consumer Trends Matter

I was recently in a conversation with an IT Service Provider and he informed me that his customers are totally loyal and that he does not need to subscribe to tracking consumer buying trends. I was both shocked and appalled that a company in this day and age is not tracking consumer buying trends. Let […]

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Business Development Technology

Customer 4.0 – Customers are Now Calling the Shots

Several years ago, I wrote a column about Customer 2.0 and their evolving wants and needs as a consumer. Just like versions of Microsoft Office software we skipped an upgrade and went directly to Customer 4.0. Customer 4.0 is actually a result of Industry 4.0 or the Fourth Industrial Revolution. We are a smartphone, app […]

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Business Development Marketing Technology

Automated Intelligence with Autonomous Interactions

Automated Marketing = Possible danger, Will Robinson We are constantly seeing more and more automated services and products in our lives, but are they always good for us? The reason that I ask the question is because I was recently asked to help a company understand why they were not getting the success out of […]

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Business Development Marketing Technology

The Rise of Convenience

2018 was a year filled with many moving parts as we experienced “fake news”, social media temper tantrums, and more political upheaval. The one thing about the past year that I particularly noticed was the rise in people using technology and machines to make their lives easier. Now when someone reads that last statement, one […]

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Business Development Marketing Technology

Mobile is the Way to Go

I recently installed a Skip the Dishes system in a Pizza and Donair shop after hearing the news that McDonald’s now delivers via Skip the Dishes. My mind was blown when I heard that news. Life as we know it has completely changed. I can now order chicken nuggets whenever and wherever I want! All […]